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App Store rejections, explained one code at a time

Each article covers one rejection code or guideline: what App Review actually checks, why it fires, and the exact fix for Expo and Xcode projects.

• Guideline 4.3(a)September 18, 20266 min read

  Guideline 4.3(a) – Design – Spam: why App Review thinks your app is a template, and how to answer

  4.3(a) Spam rejections explained: what reviewers actually compare, the signals that make an app look like a template, and the reply that gets it through.

• ITMS-90683September 17, 20265 min read

  ITMS-90683: Missing purpose string in Info.plist — what it means and the exact fix

  ITMS-90683 means your binary references a protected API but Info.plist has no matching NS*UsageDescription key. Here is the exact fix for Expo and Xcode.

• Guideline 2.1September 17, 20265 min read

  Guideline 2.1 – Information Needed: why Apple can't sign in with your demo account

  Guideline 2.1 Information Needed usually means App Review could not sign in. The three causes, what to put in App Review notes, and how to prevent it.

• Guideline 5.1.1September 17, 20266 min read

  Guideline 5.1.1 rejection: your app is missing a Privacy Manifest (PrivacyInfo.xcprivacy)

  Missing or invalid PrivacyInfo.xcprivacy: what Apple checks, the five required-reason API categories, the SDK list, and the Expo and Xcode fix.